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CLIENT
Jigalode
PITCH
TYPE OF PROJECT
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Brand Development
Jigalode is a lifestyle apparel brand designed for the new generation of fishing. Established in 1996 in Miami, FL, it seeks to appeal to today's youth. They wanted a commercial that demonstrates the relevance that fishing has
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ROLE
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Conception
Design
Art Direction
Copywriting
YEAR​
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2017
Stay On Point
Client - Jigalode
Daniel Mendoza - Director, Editor, Director of Photography
Julia Garicochea - Copywriter
Gabrielle Lemmons - Art Director
Javier Castellanos- Art Director
Erika van Bilderbeek - Art Director
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The Challenge
To position Jigalode as a fishing apparel brand that appeals to today's youth.
Insight
Fishing is a sport that revolves around focus. It requires patience, precision, attention. It’s about staying on point.
Solution
To introduce Jigalode as the undemanding fishing apparel brand meant for a sport that demands focus.
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Concept
Jigalode is the authentic fishing apparel made to help you focus on everything that fishing demands, in other words, it helps you to stay on point at all times.
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“Every day is a new day. It is better to be lucky. But I would rather be exact. Then, when luck comes, you are ready.”
― Ernest Hemingway, The Old Man and the Sea
There’s no greater description of fishing than Ernest Hemingway’s
major literary achievement, “The Old Man and the Sea.”
His words still ring true today.
By combining Jigalode’s mission to help
you Stay on Point with Hemingway’s
words, we created a video that establishes
the notion that fishing is about being exact.
And the choice of apparel directly affects
your ability to achieve that focus.
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